About.
Clara is a celebrated 'wine-slinger' with over ten years experience working in hospitality, wine and education. Her dedication to the industry was recognised in 2018 when she was announced as winner of the prestigious Julian Brind Award for Outstanding Achievement in the Wine Industry by the International Wine & Spirit Competition (IWSC), sponsored by Waitrose.
As National Trainng Manager at Berkmann Wine Cellars, Clara developed and launched Veraison: Wine Service Education; providing industry leading training to over 4,000 people in the service front-line roles and shortlisting Berkmann for Educator of the Year ward by the Wine and Spirit Education Trust.
As Head of Engagement for Red Squirrel Wine/Graft Wine Co. Clara launched the Graft Wine Co. app; giving all customers and trade associates access to information and podcast interviews.
She brings a wealth of wine knowledge and true passion for the industry to her work, always with a view to putting the right information in the hands of those that will benefit best from it.
She is also an IWSC judge and a certified WSET Educator.
We all have a ‘to-do’ list. Some items on that to do list feel like they’ll always be there; forever transferred from one list to the next. Putting off communications, education, marketing, and tech integrations could be hurting your business more than you realise. 2020 has shown that there’s no time like the present to start bringing those items that never leave your to do list into sharp focus.
Have you calculated the cost of doing nothing?
